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"The value of an idea lies in the using of it."
Thomas Alva Edison |
Anacapa supports campaigns on CPM, CPC, CPA pricing models.
 CPM (Cost Per Thousand) describes the cost of 1,000 ad impressions. An impression means that your advertisement was shown one time. Websites that sell advertising based on this pricing model, as an example, might guarantee 750,000 ad impressions and charge a CPM rate of $18 or $13,500 for the ad ($18 x 750).
CPA (Cost Per Action) is what it costs you to generate a certain type of action from your audience, such as cost per registration, cost per sale, cost per trial download, cost per contest sign-up, etc. If an advertiser spent $6,000 to market to 12,000 users on an ad with an 8% conversion rate, the cost per action would be $6.25 ($6,000 / 960).
CPC (Cost Per Click) is a measure of what it is costing you to generate one click on a certain ad. Evaluating the CPC makes it possible for you to consider the cost of getting the attention of one viewer, regardless of whether or not the viewer takes a specific action (such as buying, downloading a trial, etc.). If an advertiser spent $1,750 on a banner and received 10,050 clicks on the ad, the CPC would be about $.174.
Ad Formats & Sizes Anacapa supports all ad formats that follow IAB (Interactive Advertising Bureau) guidelines. Frequency, targeting and optimization apply per customer request for each format listed.
| Pop-up Ads / Pop-Under Ads |
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Medium Rectangle (300x250)
Square Pop-Up (250x250)
Vertical Rectangle (240x400)
Large Rectangle (336x280)
Rectangle (180x150)
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| Banners |
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Full Banner (468x60)
Half Banner (234x60)
Micro Bar (88x31)
Vertical Banner (120x240)
Leaderboard (728x90)
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| Skyscrapers |
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Wide Skyscraper (160x600)
Skyscraper (120x600)
Half Page Ad (300x600)
- HTML, Macromedia Flash, GIF, JPG, PNG, animated GIF
- No spawn of other windows or redirects on linking page
- Cookie or IP controlled frequency cap options
- Frequency, targeting, and optimization apply per customer request
- Rich video and audio content can be set to play only when viewed by the user
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| Interstitials (up to 750x550 max) |
- HTML, Macromedia Flash, GIF, JPG, PNG, animated GIF
- No spawn of other windows or redirects on linking page
- An additional default ad is recommended for low-bandwidth visitors
- Cookie or IP controlled frequency cap options
- Displays for 10 seconds before automatic redirect to original destination
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| Floating (up to 250x250 max) |
- HTML, Macromedia Flash, GIF, JPG, PNG, animated GIF
- No spawn of other windows or redirects on linking page
- An additional default ad is recommended for low-bandwidth visitors
- Cookie or IP controlled frequency cap options
- Displays for 30 seconds after sliding in from the left in front of the Web page
- Unlimited media looping
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